ChildsPlay Marketing Blog

On Hold Message

admin — Thu, 18 Mar 2010 06:50:10 +0000

On-hold messages. These can be very effective when strategically written and professionally produced. Use it to tell prospects why they should choose you and what else they can buy.

Signage

admin — Thu, 18 Mar 2010 02:48:00 +0000

Make key details on signage easy to remember. Use your website address on vehicles and external signage and / or use an alpha-numeric phone number (e.g. 13 CABS).

Testimonials

admin — Wed, 17 Mar 2010 04:52:14 +0000

Give testimonials. Be happy to write testimonials as well as receive them. The more places your name appears the more exposure you receive and the more familiar your brand becomes.

On the Board

admin — Tue, 16 Mar 2010 23:51:20 +0000

Join the board of an organisation, association or chamber of commerce. This builds your credibility, expertise and experience, as well as broadening your network and contact base.

Business Networking

admin — Tue, 16 Mar 2010 05:50:07 +0000

Get networking. The more people you meet and connect with, the more clients and alliances you will have. Research a list of all the relevant networking events you can attend. Become a regular at these functions and invite your staff as well.

Directory Listings

admin — Tue, 16 Mar 2010 01:48:49 +0000

Become listed in directories. There are many free and paid directories to choose from, both online and in printed format. Find the ones your prospects will use the most. Some examples include expert, Yellow Pages, event / gig-guides, industry association, who’s who and tourist directories. Have your business listed on as many of these as appropriate for your target market.

Become an Author

admin — Mon, 15 Mar 2010 06:47:25 +0000

Write a book. Becoming an author can demonstrate your expertise in an industry and be a powerful credibility booster. What’s more, it’s a great way to stand out from the crowd. You can self-publish, create an e-book or seek out a publisher.

Donations

admin — Mon, 15 Mar 2010 01:45:35 +0000

Donate your products / services. There are many community and business projects that need your support. Donations can help them grow whilst providing goodwill and boosting your exposure at a minimal cost.

Attracting More Customers - Networking

Daniel Rechnitzer - CEO — Thu, 11 Mar 2010 23:26:40 +0000

If you are new in business and you haven’t quite built up a database of prospects or alliance partners, then a great campaign to attract more customers starts with choosing the:

Audience Card: Networking Groups
You can easily find these through Google making a calender of events that best match your target audience of buyers.

Special Offer Card: ?
To get results from networking you need a next step for those you are meeting i.e something to entice them to buy or something to get them to the next stage of building a relationship with you. Some great Offer cards include: free Ebook, Tickets To a Seminar, Free Trial or Subscription etc Shuffle your blue deck to see what would make it inviting to make contact with you again!

Vehicle Card: Face To Face and then ?
You’re more than likely going to be networking face to face, but what communication vehicle will you use to stay in touch, and to followup on all the contacts you meet? People are busy so use the cards to help you brainstorm a solution that will work. Some examples include: a text sms to remind them to claim their free Ebook! A phone call to make an appointment with them, or mail-out of a welcome pack with the information you promised them. Remember to keep following up!

Sponsorship

admin — Tue, 09 Mar 2010 02:34:03 +0000

Sponsoring an event can generate exposure for your brand and business. It can also open doors and help you meet important prospects. Possible opportunities include: award presentations and charity initiatives, as well as community, sporting and business networking events. Use either money or free products / services to pay for your sponsorship rights.