Staying Small

This refers to a mindset that is comfortable in mediocrity. It includes your comfort zone, fear of change, and an unwillingness to try on new concepts or perspectives in life. It’s an inability to shift into new phases of growth and learning. It’s what keeps you stuck in patterns of suffering, poverty, hardship and struggles. It has you preoccupied with public opinion, on how “impressive” you look or don’t look. It’s what holds you back from fulfillment and a peaceful headspace. But you can discover your true greatness by trusting that it actually exists! Learn how to access your inner creative genius, by visiting www.AccessingUi.com

Not Understanding Marketing

Marketing, as previously mentioned, is the science of meeting your customer’s needs. But what happens when you are unfamiliar with this science? It becomes a game of trial and error. But it doesn’t have to. Here’s a simple way to understand marketing. There are four essential ingredients to growing your business.

1) Attracting More Customers
2) Converting More Prospects Into Buyers
3) Give Existing Customers More Value So They Spend More Each Purchase
4) Get Repeat Purchases Through Creating Lifetime Customer Loyalty

Follow these stages meeting your customer needs as you go along. More on this in “The Marketing Wheel” book see previous point for more information.

Unaware of What Your Customers REALLY Need

If marketing means to fill other people’s needs, and if you are unclear on what these needs really are, how do you succeed in marketing? Marketing ceases to be hit and miss when you get clear on the real needs of your target audience. Find out what they really need; invite your customers for a chat, hold a focus group, engage a market research company, or post an online survey, whatever it takes to find out what they are crying for. Our new book “The Marketing Wheel” discusses this in great detail. Let Kathie@ChildsPlayMarketing.com know if you want be notified when it is released or to pre-order your copy.

www.AcessingUi.com.

Spending Too Much

Far too many business people are reckless with how they spend their marketing budget. They are unclear of the results, unable to measure the ROI, so the same mistakes keep getting repeated. If it’s too difficult to measure the success of your marketing campaigns, then consider a new approach in your marketing. If you can’t see what you get for every dollar you spend, how do you know whether it’s working and whether to improve your strategy or stop using it altogether.