How to fast track your success and profits
Avoid unnecessary learning curves and fast track the success of your marketing. This article in fact extends far beyond your marketing to fast track success in all areas of your life.
Increase sales by educating
Educating your prospects and existing clients will help you differentiate your business, convert more prospects into sales, generate greater positive word-of-mouth and ultimately create more referrals for your business.
Creating persuasive, compelling, results-generating sales letters
A cost effective and incredibly powerful way to generate new clients is utilising Direct Mail. When used properly, it creates a sales force of thousands. For small businesses that don't have the resources to hire a sales team, this can be ideal.
The importance of building a database of prospects
The buzz term of recent years has been Customer Relationship Management Systems - comprehensive databases that allow you to track all communication with clients. Whilst this is great for those who can afford it, there is something we can all do that is cheaper and even more effective - keeping a database of prospects.
Your acres of diamonds
Opportunities for growth are everywhere, there is total abundance. They surround us continually, often sitting right under our noses. However, in every business, in every moment, we let countless revenue growth opportunities slip through our fingers. Ironically, these opportunities tend to generate quicker, easier and more cost effective revenue growth than the strategies we normally stick to. This is a classic, extensively published Shoestring Marketing article
Honesty will always prevail
Marketing has been around since the day we, the human race, first started trading. It has gone through many variations using many different tools, angles and strategies. As competition intensified in the 1980's and 1990's and options increased for consumers, we saw marketers get smarter. One could even say that many marketers became dodgier. We saw a new era of "spin" and a new science developing in the area of "perception manipulation". At Shoestring Marketing we teach how to market with integrity.
The power to influence and persuade
In the last one hundred years marketing has gone from a very simple notion of fulfilling client needs, to a battlefield requiring a complex and sophisticated arsenal. Now, as competition continues to intensify and organisations make extreme demands on their people, a marketer needs more skills than ever before. A skill which is becoming increasingly essential for marketers is the ability to influence and persuade.
Questions for your clients
Marketing involves "creating and delivering products and / or services to meet the needs of your clients". The point is that the focus of all marketing is not on your needs but the needs of your clients. Therefore, if you want to know the best way to market your business, the very first place you should look is with your existing clients. They have all the answers!
Risk reversal for business relationships as well
Risk Reversal involves consciously obliterating any obstacles clients may face when considering purchasing your product / service. The obstacle is 'RISK', and risk to the client can take many forms. Some examples include not receiving what was promised, realising they never needed what you offered in the first place and having a spouse or partner criticise their purchase.
Convert more prospects and you'll have more clients
Converting more prospects into buyers is one of the easiest and quickest sources of revenue. If you are only converting one in every ten prospects, then nine of these prospects are going elsewhere. Realistically, let's assume that of this 100%, 60% are legitimate buyers. This means you have the chance of obtaining 60% more clients without having to advertise!